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Marketing Lead

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Responsibilities

Marketing Lead will work directly with product team leaders, business development team and operational leaders and act as a marketing and business expert, making decisions that will affect current and future marketing and project growth. Not usually focused on the routine tasks of the marketing team, but still must be an expert in all areas, tools and activities of marketing and have the ability to be a playing coach.

  • Driving revenue by increasing sales through marketing activities
  • Create a marketing strategy that achieves those profit, product, and growth goals through a range of marketing functions and activities
  • Maintain and report on marketing budgets
  • Work with other project teams to maximise marketing-related outcomes
  • Act as a mentor to the marketing team
  • Control of digital agencies, SMM and PR activities
  • Setting up and maintaining complex analytics of marketing channels
  • Independent management of advertising companies in digital (PPC/Brand/Media)
  • Management of event marketing activities
  • Participation in the development of promotional materials
  • Keep users front and centre in the design and implementation of solutions
  • Use data and metrics to make evidence-based decisions
  • Drive ROI generating content marketing + customer journey strategies

Requirements

  • Experience in managing performance and brand marketing
  • Proven successful experience in developing and launching a marketing strategy from scratch
  • Experience running successful marketing campaigns
  • Analytical mindset and data-driven culture building experience
  • Exceptional project management skills and great attention to detail
  • Passionate about next generation finance and blockchain technology
  • Understanding the DEFI and CEFI product landscape

Conditions

  • Remote working from any part of the world to your liking
  • Competitive salary paid in $ and excellent international career opportunities.
  • LTI program (RSU or Stock option).
  • Well-being & Mental Health support program.
  • Full tech/equipment set-up, which is relevant to executing tasks.
  • A high degree of autonomy, no micromanagement.
  • Ownership culture.

    P2P.org is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, veteran status, or disability
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